I help brands stop chasing relevance and start building resonance. No gimmicks — just clear strategy, creative honesty, and work that actually connects.
I grew up in a family where business was part of everyday life. I watched firsthand what it takes to build something from scratch, the risks, the sacrifices, and the pride that comes with creating something of your own. That’s where my love for brand-building began—not in a boardroom, but at the kitchen table.
Today, I work with teams and founders who care as much as I do. People who want to make something meaningful, not just marketable. I’m at my best when we’re in it together—solving, shaping, listening, challenging, and creating work that actually matters.
To those I work with now or in the future: I’ll be honest — this work isn’t easy. It asks a lot. It demands clarity, focus, empathy, and boldness — all at once. It’s messy, nonlinear, and sometimes uncomfortable. But when we do it right, when we actually build something with meaning, not just noise, that’s the kind of work that doesn’t just move the needle — it moves people.
JOHNNY MACRI